UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Multimedia

Kürzlich
Watch music video featuring newly-released track from The Killers, “The Man". Legendary Floyd “Money” Mayweather faces all-time MMA great “The Notorious” Conor McGregor in an unprecedented event - live Saturday, Aug. 26 at 9PM ET/6PM PT on SHOWTIME PPV.
20.08.2017
Check out Conor McGregor's final fight before he joined the UFC at Cage Warriors 51 on December 31, 2012 for the lightweight belt. Just like in the UFC he became Cage Warriors first ever two-division champion.
19.08.2017
Watch Ray Borg defeat Chris Kaledes from their bout in 2015. Borg takes on Demetrious Johnson for the flyweight title at UFC 215.
18.08.2017
Watch Demetrious Johnson defend his belt against Kyoji Horiguchi at UFC 186. Don't miss Johnson take on Ray Borg at UFC 215.
18.08.2017