TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Multimedia

Kürzlich
Check out the highlights from Friday's Open Workouts at the Harley Davidson store near Mandalay Bay in Las Vegas. Hear from Cody Garbrandt, Thomas Almeida and more as we head toward Fight Night Las Vegas.
27.05.2016
The guys head to Houston for a trip like no other. They attempt to cowboy up on horseback and then bull riding. They also meet up with former boxing champion George Foreman, make a batch of guacamole and check out a flyweight prospect at a local fight.
27.05.2016
Watch the UFC 199 pre-fight press conference with the stars of UFC 199 on Thursday, June 2 at 4pm/1pm ETPT live from The Forum in Los Angeles, California.
02.06.2016
Former UFC bantamweight champion Renan Barao feels that his move to 145 pounds is where he belongs. The Brazilian makes his first Octagon appearance as a featherweight Sunday in the co-main event in Las Vegas.
27.05.2016